![]() You want your logo to look good on the side of your ice cream truck or storefront, but you also want it to look good on the side of a t-shirt or other promotional piece. This means that it has to be able to work with different types of materials, in different situations and at different sizes. Your logo should not only be eye-catching, but it should also be flexible. And they should be memorable so you can easily recall them when you need them in the future (like when someone asks about your business). They also have fun shapes or colors that catch people’s attention. The best logos are simple, bold and unique. If people have trouble remembering your logo, you will lose business. Your logo should be simple and easy to remember.Ī good logo should be simple and easy to remember. Make sure the text isn’t too small or hard to read at all sizes - this goes for any text on your business card or website as well!.Use a font that looks like handwriting (such as cursive), which makes it look personal and friendly.Use an icon that instantly makes people think of ice cream (like an ice cream cone).There are plenty of other ways to make your logo look like a brand and like a product. Your logo needs to stand out in more ways than just color. 3 min read Photo by Courtney Cook / Unsplash Your logo should stand out with color.Ĭolor is important, but it’s not the first thing people will notice.
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